WHY DO YOU USE BAMBOO? Because it’s great stuff. Technically, it’s one of the softest fabrics in the world. Combined with spandex, it stretches to make you feel like you’re not wearing an undershirt. Lastly, it has a lot of the characteristics of advanced technical fabrics in that it wears cooler than cotton and wicks moisture off your body to make you feel comfortable. For sustainability, we believe bamboo is a better product than cotton. Unlike cotton, which requires massive amounts of water to grow, bamboo requires almost no irrigation. And while there is some physical and chemical processing required to weave bamboo into cloth, it grows so fast that it’s sustainable. We think it’s a responsible environmental choice.